Business Model Canvas Example
A business model describes the rationale of how an organization creates, delivers, and captures value (economic, social, cultural, or other forms of value). The process of business model construction should be part of a company’s overall business strategy.
Hammond Media Group works with entrepreneurs during the early planning phase to help them create, verify and visualize their business model — a process, which is taught in Stanford’s Technology Entrepreneurship Course. The end goal of this business modeling process is to help business owners:
- secure high potential commercial opportunities
- create and verify a plan for gathering resources such as talent and capital
- develop a business model for how to sell and market their entrepreneurial idea.
After completing this process, you’ll be better able to visualize your business model from the completed canvas diagram (see example below).
Using a business modeling software solution, we act as a ‘silent partner,’ working with business owners to fine-tune their value proposition(s), define customer relationships, determine customer segments and explore sales channels. We also investigate various revenue streams, determine the cost structure, brainstorm partnership options, establish key activities and explore key resources.
Once this foundation has been laid, we track the established hypotheses and experiments, validate or invalidate them, complete customer and/or target market interviews and further refine the strategy based on valuable feedback.
The end goal of this crucial exercise is to ensure that your company achieves product/market fit.
What Can You Expect?
What can you expect when you engage Hammond Media Group to help you develop a business model canvas/strategy?
Not only will you have access to the final online Business Model Canvas (see example below) as well as any corresponding research or interviews, you will receive a detailed strategic report and gameplan based on our fundamental research.
