Have you ever heard of the proverb “The Money’s In The List” before? Well, it’s true.  The money is in the (email) list.

If you’re a business owner looking to grow your business and your sales, you need to be in front of your prospects and customers. There are many ways to stay top of mind ranging from online advertising and social media engagement to direct mail and word of mouth, but the best way to get in front of your customer is to show up in their inbox.

Email Marketing is a powerful tool to help you build relationships and generate income.

When we help clients with their e-mail marketing efforts, we have multiple goals as your service provider:

1. generate interest (design and content)
2. increase engagement (opens, clicks and shares)
3. increase sales (assuming that’s your goal)
4. make your email marketing efforts seamless and stress free

Email Marketing Success Story

Just In Thyme Foods was already doing a few things right when it comes to email marketing.  For one, they built their email list over time, adding real customers and prospects who want to hear from them. Their authentic list building efforts not only adhered to mandatory CAN-SPAM Act of 2003, but guaranteed that their target audience would be engaged.

They also delivered valuable information into their email recipients’ inboxes — which meant their emails didn’t get immediatelty deleted before they even got opened.

However, there were several improvements to be made.

They were doing some things the old fashioned way, including sending out emails from their email client (ie. Outlook) vs. using a service geared specifically towards email marketing management that lets you manage contacts, send emails and track results.  For example, MailChimp (our preferred vendor) or Constant Contact are two commonly used providers.

While their emails got delivered when using Outlook, Just In Thyme Foods received no tracking, stats or automation benefits (ie. placing orders online) sending emails the old fashioned way.  They also had very limited design options.

Hammond Media Group cleaned up their never-before-cleaned-up email list, set up their MailChimp account and designed their new email campaigns, including mouth-watering food images to entice the customer to ‘order now.‘

We’re happy to report that Just In Thyme Foods saw their weekly sales figures triple with the combined launch of their website and new email marketing efforts.

New Email Example

You can view the new, improved emails we created here: view archive.  For comparison, you can view their original email version below.

Old Email Example

Social Media Cross Promotion

Worth noting, we also make sure we reinforce all email marketing efforts by posting their weekly Thyme Maker Meals on social media sites as well.  See Facebook Post example below:

Email Marketing Stats Help You Pivot Accordingly

Customers also receive valuable consumer feedback when using a designated email client such as MailChimp; information such as:

• How many people opened my campaign?
• How many people clicked on my campaign?
• What content (links) drew the most clicks?
• Which links were clicked on (driving traffic back to my website)?
• How many emails bounced (weren’t delivered)?
• When did recipients open the email?
• How many times did someone open the email?
• Who are the subscribers with the most opens?
• How many times was your email shared on social media?

As you can see from the two screenshots below, Just In Thyme Foods had impressive stats compared to industry averages.  For example:

• Open Rate is double the industry average
  • (list average is 35.3%; industry average is 18.7%)
• Click Rate is double the industry average
  • (list average is 5.3%; industry average is 2.6%)

This valuable feedback enables you to tweak your emails as needed to meet your goals. Without these detailed statistics, you are really working in the dark, hoping your messages resonate with your target audience in order to create your desired result.

When you work with Hammond Media Group, we’ll handle your email campaign set up and management so that you can sit back, relax and focus on what you do best.